SetMo — Terms of Service

Effective date: June 22, 2026

SetMo (the "Service") is operated by Grow Dental LLC ("Grow Dental," "SetMo," "we," "us," "our"), 321 N Mall Drive, STE H102, St. George, UT 84790. These Terms of Service ("Terms") govern your access to and use of the SetMo platform, websites, applications, and related services.

By creating an account, purchasing access, or using the Service, you agree to these Terms. If you are agreeing on behalf of a dental practice, group, or organization ("Practice"), you represent you are authorized to bind it, and "you" means the Practice.

1. Eligibility and Permitted Use

The Service is offered to business users in the United States only. You must be at least 18 and able to form a binding contract. The Service is intended for workforce training and business use only — not for household, personal, consumer, patient, clinical, or minor use.

2. The Service

SetMo lets dental front-desk staff ("Setters") practice appointment-setting calls against an AI-simulated lead, scores those calls against a rubric, and provides coaching, reporting, manager dashboards, and group/multi-location tools.

The Service is a training aid — not professional, clinical, legal, financial, or employment advice. AI scoring, simulated leads, and coaching are automated and may be inaccurate, incomplete, or unexpected. We do not guarantee any outcome, including any increase in appointments, consults, cases, or revenue.

3. AI Scoring, Human Review, and Employment Decisions

Scores, recommendations, reports, and leaderboards are automated training tools and must be reviewed by a qualified human manager. You are solely responsible for all employment-related decisions and agree not to use SetMo scores, recordings, or recommendations as the sole basis for hiring, firing, compensation, promotion, discipline, or other employment decisions.

4. Accounts, Users, Roles, and Admin Visibility

• You may add unlimited users (Setters, office managers, group/DSO admins, billing owners) at no per-user charge.
• You are responsible for configuring users, roles, and permissions, and for all activity under your account.
• Admin visibility: Practice owners, managers, and group/DSO admins can view their users' call attempts, recordings, transcripts, scores, coaching feedback, progress, and usage. You must ensure your users are aware of this (see Section 8).
• A Practice may retain a user's training history after that user leaves the Practice.
• Keep credentials secure and notify us of unauthorized use.

5. Access Fees, Minutes, and Billing

• Access fee: $44.95/month per Practice (location), billed in advance, month-to-month, auto-renewing monthly until cancelled.
• Minutes: AI calls consume minutes. Minutes are purchased in amounts you choose, as needed (not fixed bundles). Minutes do not expire, have no cash value, and are non-transferable and non-refundable, except as stated below.
• Auto-purchase: you may enable automatic minute purchasing. When your balance falls below 30 minutes, we will automatically purchase the same amount as your most recent purchase. You can disable auto-purchase at any time.
• Accidental purchase: if you notify us within 24 hours of a purchase and the minutes are unused, we will refund it. Once any minutes from a purchase are used, that purchase is non-refundable.
• Cancellation & minutes: you may cancel in-platform; cancellation takes effect at the end of the current billing period, and we send a cancellation confirmation email. Unused minutes are forfeited 90 days after cancellation.
• Payments: processed by Stripe; you authorize recurring charges and are responsible for taxes. Failed charges may result in suspension. We may change pricing with 30 days' notice, effective the next billing period.

6. Free Setter Assessment

The Setter Assessment is free (subject to limits, e.g., one per Practice; periodic invitations to prospects) and consumes minutes. The Setter and the office manager can access the assessment results. Assessment recordings are retained for one (1) year and may be used for sales and marketing follow-up. You may request deletion of assessment data by emailing support@growdental.ai.

7. Acceptable Use

You agree not to:

• Share, resell, or provide unauthorized access (except via the official Partner Program);
• Input real patient information or PHI, or make real patient/customer calls — practice scenarios must be fictional (see Section 9);
• Use the Service for emergency, medical, clinical, legal, or financial decision-making;
• Upload patient lists or real lead lists (the Service does not support this);
• Impersonate real people, or use the Service to evaluate protected-class traits or for discriminatory purposes;
• Reverse engineer, scrape, or attempt to extract model prompts, scoring rubrics, or system instructions;
• Upload unlawful/infringing/harmful content, circumvent limits, or breach security.

We may monitor for abuse and remove prohibited content or suspend access.

8. Call Recording, Transcription, and Consent

The Service records, stores, transcribes, and AI-analyzes practice calls to provide scoring and coaching, and Practice admins/managers may review them. You are responsible for providing your users with notice and obtaining any consent required by law — covering recording, transcription, AI analysis, scoring, storage, manager/admin review, and processing by our third-party service providers. You must maintain proof of consent where required and represent you have obtained all necessary consents before users use the Service.

9. Data Generated by the Service; Roles; License

• The Service generates recordings, transcripts, scores, and training data through its own AI conversations and trainings. The Practice does not submit recordings, transcripts, scores, or training data to us.
• Roles: Grow Dental acts as an independent business/controller for the data it collects and generates through the Service (account, billing, marketing, and analytics data, and the recordings, transcripts, and scores produced by AI practice sessions).
• Your data: data about your Practice and your users is available to you to access and retain (including a user's history after they leave — see Section 4).
• Use: we use this data to (a) provide the Service, (b) secure and support it, and (c) improve it. Product and model improvement uses de-identified data.
• AI training: we do not use identifiable recordings or transcripts to train third-party or foundation AI models unless you expressly agree.

10. Intellectual Property; Rubrics; Benchmarking

The Service — including the SetMo and "Setty" software, AI models, scoring rubrics, content, and trademarks — is owned by Grow Dental. We grant you a limited, revocable, non-exclusive, non-transferable license to use it. You may not copy, export, resell, or use SetMo's rubrics or outputs to build a competing product. Feedback may be used freely. Benchmarking: comparisons are made within your Practice or group, and may also include comparisons across SetMo customers using de-identified data.

11. Partner Program

Partners may apply at https://setmo.growdental.ai/partners/apply and will receive the Partner Program Terms upon applying. Partner access is limited to view-only account "usage health" — defined as active/inactive status, minutes used, number of users, location status, and subscription status. Partners cannot view recordings, transcripts, individual scores, or employee performance unless the Practice expressly grants access.

12. Third-Party Services and Subprocessors

The Service relies on third parties (e.g., Stripe for payments; AI/voice providers, which may process audio, transcripts, prompts, and outputs to provide the Service). You authorize us to share data with subprocessors as necessary to provide the Service. You may request a current list of subprocessors by emailing support@growdental.ai.

13. Beta Features

We may offer beta or experimental features (e.g., new roleplay modes, avatars, live coaching, experimental scoring) "as is," without warranty, and may modify or discontinue them at any time.

14. Service Availability

We aim for reliable availability but provide no uptime or service-level commitment unless agreed separately in writing. The Service may be unavailable for maintenance or causes beyond our control.

15. Support

Support is provided by email at support@growdental.ai during business hours, 9:00 AM–5:00 PM MST.

16. Confidentiality

Each party will protect the other's non-public information (your data; our non-public product materials, rubrics, and pricing) and use it only as needed under these Terms. This obligation is mutual.

17. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION OR ACCURATE AI OUTPUTS, AND DISCLAIM ANY GUARANTEE OF RESULTS.

18. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OR LOST PROFITS/REVENUE. OUR TOTAL LIABILITY WILL NOT EXCEED AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM.

19. Indemnification

You will indemnify and hold harmless Grow Dental from claims arising out of your use, your users, your failure to obtain recording/AI-analysis consents, your submission of PHI, or your violation of these Terms or law.

20. Term and Termination

• Month-to-month; you may cancel in-platform, effective at the end of the current period; we may suspend/terminate for non-payment, breach, or misuse.
• On termination: access ends; unused minutes are forfeited 90 days after cancellation (Section 5). Account data may be exported for a limited period after termination on request; recordings and transcripts are retained for one (1) year, then deleted or anonymized; aggregated/de-identified data may be retained; backups expire on normal rotation. Practice admins can manage and delete individual users.

21. Changes to These Terms

We may update these Terms, posting a new effective date and providing reasonable notice for material changes. Continued use constitutes acceptance.

22. Governing Law and Disputes

Governed by the laws of the State of Utah, without regard to conflict-of-laws rules.

23. Miscellaneous

Entire agreement; severability; no waiver; no assignment by you without consent (we may assign in a merger/sale); force majeure; notices to support@growdental.ai.

24. Contact

Grow Dental LLC — SetMo · support@growdental.ai · 321 N Mall Drive, STE H102, St. George, UT 84790