New A Grow Dental AI product

Set more appointments.

SetMo lets your front desk practice high-value lead calls against a realistic AI patient β€” objectively scored and personally coached. Then it gives managers and groups the data to coach the whole team. Build the skill without burning a single real lead.

Your Setter Assessment is free. No real leads at risk, ever.
$44.95/mo per practice Β· unlimited users Β· month-to-month
πŸ”₯7-day streak
+12% this week
LIVE PRACTICE
02:14 Β· 47 min left
Implant / full-arch lead Β· adaptive difficulty
You're calling a new lead…
Mute
End call & get feedback
4.6
Last sessionup from 3.9 Β· objection handling +2

BUILT FOR THE PRACTICES AND GROUPS CHASING HIGH-TICKET CASES

Brightwork Dental
Lakeside Implants
Meridian DSO
Coastal Smiles
Apex Oral Care

A booked full-arch consult is worth $10,000–15,000. A fumbled one is worth nothing.

SetMo is where your team gets sharp β€” before the call that pays for the year.

0

real leads burned while your team learns. Every rep is against an AI patient.

8

skills scored on every single call β€” from rapport to closing the appointment.

$44.95

per practice, per month. Unlimited users, all features β€” then pay-as-you-go tokens that roll over.

How it works

From nervous newbie to closer in three steps.

No scripts to memorize, no live calls to fumble. Just reps β€” measured, coached, and repeatable.

01

Call a realistic AI lead

Your setter starts a voice call with an AI that role-plays a difficult dental lead β€” complete with a hidden reason they're really calling. No two calls are the same.

02

Get objectively scored

The AI grades the call against an 8-point rubric and talks through what landed, what didn't, and the exact phrases to use next time.

03

Improve with real coaching

SetMo turns every call into progress tracking, targeted training with the reason attached, and team leaderboards that make practice stick.

The signature moment

A safe place to practice the calls that matter.

Implants, full-arch, dentures, cosmetic β€” the calls worth tens of thousands of dollars are the ones nobody wants a rookie practicing live. SetMo gives them an unlimited-feeling sandbox.

  • Voice-first calls that feel real β€” the AI pushes back, stalls, and tests resolve.
  • A hidden persona and β€œwhy” every time, so reps never get stale.
  • Difficulty that adapts as your setter gets better.
LIVE
03:42 Β· 41 min left
Implant / full-arch Β· undisclosed persona
β€œI've been quoted $40k somewhere else…”
Mute
End & get feedback
Objective scoring

Scores you can trust, not gut feel.

Every call comes back graded across eight skills, one to five, with the reasoning attached. Wins are celebrated, misses are reframed as the next thing to work on.

  • Universal skills (rapport, listening, objections, confidence, closing) plus service-specific ones.
  • Specific wins, specific misses, and the replacement phrases to try.
  • Scores recorded server-side, so leaderboards stay honest.
4.6/ 5.0β–² up from 3.9
Skill breakdown
Rapport & warmth4.6
Listening4.4
Objection handling4.0
Value building4.8
Closing4.5
Progress & leaderboards

Make getting better a little competitive.

Mint means progress. Streaks, climbing scores, and a leaderboard that ranks on improvement β€” not who made the most calls β€” keep the whole front desk in the game.

  • Per-skill trends over time, by service type.
  • Office and cross-practice leaderboards, fairness-weighted.
  • Mint highlights for every win and upward move.
Office leaderboard Β· implants
1JRJordan Reyes4.8β–²2
2YOUYou4.6β–²3
3MKMaya Khan4.5β€”
4TDTheo Davis4.2β–²1
One platform Β· three levels

It doesn't stop at the setter.

Every practice call produces signal. SetMo doesn't let it sit in a dashboard β€” it climbs. Setters get sharp, managers get a coach for their coaching, and groups get a command center. Same platform, three levels of your team.

01
TeamFor your setters

Your front desk practices the calls worth tens of thousands of dollars against a realistic AI patient, gets scored across all eight skills, and climbs the leaderboard. The reps they can't get on live leads β€” without the cost of a single live lead.

02
PracticeFor your office manager

Every setter's scores land in one place β€” and Setty, your office coach, reads them for you. Setty flags who's slipping, builds the training that fixes it, and talks through the call nobody's sure how to handle. The data stops being a report and starts making decisions.

03
Group / DSOFor your group

Running more than one location? See every office side by side β€” your standouts, your stragglers, and exactly what your best setters do differently. Setty Advisor is trained on your group's data, so your ops leaders get a recommendation, not just a chart. Find what's working in one office and roll it out to all of them.

Start with one setter. Grow into the whole group. The platform climbs with you.
For groups & DSOs

Make every location your best location.

You already have a top performer β€” an office, a setter, a way of handling the $40k objection that just works. The problem is it lives in one building. SetMo finds it, proves it, and spreads it across the group.

Group command center Β· set rate
5 locations
1Lakeside ImplantsTucson, AZ68%
2Brightwork DentalAustin, TX64%
3Coastal SmilesTampa, FLOutlier β–²14%61%
4Apex Oral CareDenver, CO57%
5Summit Dental Co.Boise, ID49%
Setty Advisor: Coastal Smiles' objection-handling is up 14% this month β€” here's the drill they ran. Roll it out to Summit and Apex next.
  • See every location at once.One view across all your offices and brands β€” set rates, skill scores, and trends, ranked so your outliers surface on their own.
  • Find what's actually working.SetMo shows you what your top setters and offices do differently β€” the specific skills and phrases moving the needle. β€œThey're just better” becomes something you can teach.
  • Roll it out everywhere.Turn your best office's playbook into the training every location runs β€” without flying anyone anywhere.
  • Give your leaders Setty Advisor.An AI trained on your group's data that reads every location's numbers and recommends the next move. A decision partner, not another dashboard.
Talk to us about your group

Tell us what you're running and we'll map the rollout.

Start with the numbers

See what your front desk is leaving on the table.

Before you change anything, find out what it's costing you. We'll score your setters' calls and show you exactly where booked consults are slipping away.

  • All five sessions scored on the same 8-point rubric your team trains against.
  • A report showing exactly where booked consults are slipping, call by call.
  • The gap translated into expected growth β€” recovered consults per month, and what that's worth in cases.

The Setter Assessment is free β€” for everyone, no card required.

The report is yours to keep, whether you buy or not. But if the leak is as big as it usually is, SetMo is how you close it.

Get Your Free Audit

No software to install. No real leads touched. Your calls, your numbers.

Setter Audit Β· Brightwork Dental
3.4
Overall Β· 5 leads scored
2 of 5 setable consults booked
Top 3 leaking skills
Objection handling2.4
Pain-point discovery2.8
Closing the appt3.1
Estimated recovery
+6 booked consults / mo Β· ~$72,000
β€œNew hires used to cost us real consults while they found their feet. Now they walk in already sharp.”
Dr. Lena OkaforOwner Β· Brightwork Dental
β€œI used to guess who needed help. Now SetMo tells me who's slipping and hands me the drill to fix it β€” before it costs us a case.”
Renee WalshOffice Manager Β· Coastal Smiles
β€œWe could finally see which offices were actually better, and why. We took our top location's playbook group-wide in a quarter.”
Marcus WebbDirector of Operations Β· Meridian DSO
Pricing

Everything SetMo does, for one flat price.

$44.95 per location, month-to-month β€” unlimited users, every feature included, plus pay-as-you-go tokens that roll over. A serious edge for a single office, and it scales to a whole group at no extra tier.

Practice Access
$44.95 / location / mo
Month-to-month Β· unlimited users Β· cancel anytime
Included for every office
  • Setter practice + full 8-point scoring, coaching & replacement phrases
  • Office-manager dashboard + Setty Office Coach
  • Goals & rewards, leaderboards, progress & recommendations
  • Unlimited setters, managers & users β€” no per-seat fees
Run 2+ locations? You also get β€” free
  • Multi-location command center β€” every office side by side
  • Setty Advisor β€” portfolio decision support across the group
  • Automatic outlier & top-performer detection
  • One-click playbook rollout across locations
Add tokens β€” pay as you go
5,000 tokens
β‰ˆ 500 min Β· ~100 calls
$330
$0.070/token
Save 8%
2,400β–² rec.12,000

Tokens roll over and never expire (10 tokens β‰ˆ 1 minute of live AI). Bigger balances earn a better rate. Need more than 12,000? Contact us for bulk pricing.

FAQ

The questions owners and ops leaders ask.

Is this a real phone call?
No β€” it's an in-browser voice conversation with an AI patient. Your setter is logged in and practicing safely; no real leads or phone lines are involved.
How is a setter scored?
The AI grades each call across eight skills on a 1–5 scale β€” rapport, listening, discovery, pain-point exploration, objection handling, confidence, value building, and closing β€” with reasoning and specific feedback for each.
How does the free Setter Audit work?
Every office gets one free audit. Your setter runs a live browser session against five simulated-but-setable leads β€” nothing to upload. We score all five on the same 8-point rubric and send back a report showing where booked consults are leaking and what recovering them is worth. Additional audits are $50 each.
What does it cost?
$44.95 per practice per month, month-to-month, with unlimited users and every feature included. On top of that you buy tokens as you go (10 tokens β‰ˆ a minute of live AI) β€” they roll over and never expire, and the per-token rate drops the more you buy. Groups get the multi-location command center and Setty Advisor free once they run 2+ locations.
Who is Setty?
Setty is SetMo's AI coach. For your office manager, Setty Office Coach reads every setter's scores, points out who's slipping and why, drafts the next training, and talks through the calls and decisions you're not sure about. For groups, Setty Advisor does the same across every location for your ops leaders. The data turns into action instead of another report.
How does SetMo work across multiple locations?
Each location runs on the same flat access fee and its own token balance. Once you have 2+ locations you unlock β€” free β€” the Group command center that puts every office side by side (set rates, skill scores, trends), surfaces outliers automatically, and shows what your best offices do differently. Setty Advisor, trained on your data, recommends what to roll out where.
Do I have to commit?
No. SetMo is month-to-month β€” cancel anytime. There's no contract and no per-seat math; you pay the flat access fee per practice and buy tokens only as you need them.
What counts against my tokens?
Only actual practice and coaching usage (10 tokens β‰ˆ a minute of live AI). Tokens come out of your purchased balance, roll over month to month, and never expire. When you're running low you'll get a warning β€” never a surprise overage. The free Setter Assessment is always on us and never deducts from your balance.
Which call types are supported?
SetMo launches with the implant / full-arch / denture agent β€” the most complex, highest-value call. Cosmetic, ortho, wisdom teeth, and general are on the roadmap and slot right in.
Is the assessment really free?
Yes. Anyone can run a one-call Setter Assessment and get the full report at no charge β€” and for paying practices it never costs tokens. Prospects can take a fresh one every 30 days to track progress.
Do you store patient data?
No. Every persona is fictional and AI-generated. SetMo is a training tool β€” it handles employee performance and practice data only, with no patient health information involved.

Set more, starting today.

Give your front desk the reps they can't get on live leads β€” and watch your set rate climb.